Thesä

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Design: Agence Cidéo
Project Type: Produced, Commercial Work
Client: Champagne Waris-Hubert
Manufacturer : bottle by Saverglass, wood case by Sté Fournier
Location: Aÿ-Champagne, France
Packaging Contents: Ratafia (aperitif liquor)
Packaging Substrate / Materials: Glass bottle, Film (PP) and paper
Printing Process: Screen printing

The project was to create the packaging of a brand new product for the Champagne House “Waris-Hubert”. It is a “Ratafia of Champagne”, aperitif liquor (18 ° of alcool). To highlight its belonging to the range of the brand, we named it “Thesä” : the treasure of the Waris-Hubert family. The bottle is a lingot look-a-like, preciously kept in a wooden case. The concept is to find the coordinates (latitude and longitude) of the treasure by superimposing the bottle on the map placed in the box. Those coordinates can be entered on the dedicated web page to discover exclusive content and participate to a draw. The winners will be invited to a special journey with the winegrowers themselves !