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Design: XPOM
Project Type: Produced, Commercial Work
Client: Yard color
Location: Nizhny Novgorod, Russia
Packaging Contents: Spray paint
Packaging Substrate / Materials: Aluminum
Printing Process: Flexography

Logo, corporate identity and packaging design for the Russian manufacturer of aerosol paints “Yard Color”. This paint is very versatile, it can be applied to any surface, be it metal or glass. But the main target audience of the brand is young graffiti raters.

In a minimalist design, a graphic fence metaphor was used. As in the work of Mark Twain, “Tom Sawyer” – painting the fence is very prestigious and interesting!

What’s Unique?
In a minimalist design, a graphic fence metaphor was used. As in the work of Mark Twain, “Tom Sawyer” – painting the fence is very prestigious and interesting!