Pear

California single malt pear whiskey.

This work was motivated by the desire to make a packaging design that would emphasize the content. This way the main design element is inside, everything else emphasizes and helps the essence.

Inside each bottle of Pear Whiskey is a ripe and sweet pear, carefully grown in California’s sunny orchards.

The method of growing fruits in a transparent vessel has been known for a long time. After the ovary appears on the tree, the branch with the future fruit is placed inside the bottle, and then they make sure that the fruit does not overheat in the sun. The whiskey is aged for three years in American white oak barrels.

Pear has an intense and bright aroma with tones of pear, cloves, honey, herbs and woody nuances.

 

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XPOM

Credits:
Creative director, designer: Grigory Khromov
Client:
XPOM