Design: XPOM
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Waffle candy
Packaging Substrate / Materials: Foil
Printing Process: Flexography

Candy Packaging Design “Kids fun”

Our task was to develop a new brand of wafer sweets in the middle low price segment. A prerequisite was the development of characters – an illustration of playing children in an abstract style and drawing scenes with the attributes of children’s entertainment. From the design it should be clear why the candy has the name “Children’s Fun”. We have developed a line of two designs: summer and winter. In summer design, the guys play on the beach, in winter – they sled from a snow slide.

The design turned out to be very positive and bright, the original style of illustrations enhances the festive and laid-back atmosphere laid down by our illustrators. Sweets “Kids fun” are thin strips of crispy wafers, layered with delicate branded filling and covered with a thin layer of milk chocolate glaze. Crispy airy pleasure, a combination of the delicate creamy taste of wafers with a light chocolate spice of glaze. A great addition to tea, coffee, milk drinks.