Deodorant Ready

Ready is an innovative deodorant format designed for a vibrant and energetic audience. Through a thorough analysis of the deodorant market, I observed that many existing lines lack clear differentiation and fail to present striking, memorable formats, aside from a few provocative advertising campaigns. In this landscape, the Ready deodorant brand, featuring fruity scents, emerges as a standout choice among competitors. Our project introduces a unique fruit-inspired shape paired with a distinctive name sticker that evokes feelings of naturalness and freshness. The eye-catching sticker enhances the product’s visual appeal and ensures easy recognition. Ready deodorants not only offer an exciting array of fruit fragrances but also establish a new benchmark in packaging design that leaves a lasting impression from the very first glance.