Naughty Bear

Design: XPOM
Project Type: Produced, Commercial Work
Client: Sormov Confectionery Factory
Location: Nizhny Novgorod. Russia
Packaging Contents: Waffle candy
Packaging Substrate / Materials: Foil
Printing Process: Flexography

“Naughty bear” candies are wide sheets of thin waffles layered with chocolate praline and covered with smooth glaze. Large, crunchy, dense sweets with deep cocoa flavour and creamy caramel scent. Considerable size and a beautiful package make “Naughty bear” candies a great souvenir.

Branding, positioning, character development in different images, illustration set and package design were developed in Chrome studio.

The key image of the brand is a little bear. An urban teenager, who follows modern tendencies. This concept is universal, in future it may be completed with new items, and the carachter will try on new images. Target audience of the trademark is preschool and juniorschool-aged children. It will be interesting for kids to collect and exchange the packages with their friends.