Design: Estudio Maba
Project Type: Produced, Commercial Work
Client: Chica Unusual Blends
Location: Murcia, Spain
Packaging Contents: Juice, infusion
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Flexography, Foil stamping
Chica started as a packaging project, a label design which evolved into a branding project when this process was considered the creation of the brand. A product manufactured by a small company must be creative when finding its space in the market if it wants to find its place in the world of large-scale consumption.
The space Chica has found is within the horeca channel, wherever gourmet and exquisitely designed products are needed. The brand concept behind Chica Unusual Blends is based on its unexpected combinations, the hedonism surrounding luxury environments and the delicacy of organic products. Its imagery, close to that of perfumes or spirits, makes this small bottle and object of desire.