Move Water

Design: Turubanova Xenia
Project Type: Student Project
School: HSE Art and Design School
Course: 3
Tutor: Kosheleva Anna, Kopay-Gora Liza
Location: Moscow, Russia
Packaging Contents: Water
Packaging Substrate / Materials: Plastic

Packaging of the sports water for young and energetic people, who like to stand out in a crowd. The metaphor refers to the athletics tracks where the main competitions are hold, that is why the bottle form factor has a specific division into paths with moving (imitating movement) pattern on it. There are three types of water: still, sparkling and vitamin. According to the type, all of them can be recognized by a characteristic lettering. Bright colors distinguish Move water among other bottles on the shelf and make it almost impossible to forget or miss the water on your way to gym. To drink the water you should first tear off the top label and then open it.