Sol del Cusco

Posted on

Derrick Lin


Design: Nicolás Pérez
Project Type: Student Project
School: Toulouse Lautrec
Course: Packaging
Location: Lima, Perú
Packaging Contents: Chocolate
Packaging Substrate / Materials: Plastic
Printing Process: Flexo and Gravure printing on flexible plastics

It is an emblematic Peruvian chocolate brand for cup, developed by Incasur, more than 40 years ago. In general, it is usually consumed by thousands of families during times of festivities, especially Christmas and New Year.

For the redesign proposal, I focused on the character of the brand, on what it transmits and what it means for the people who consume it. From this, I managed to make a conceptualization based on the family and cultural tradition, which leads to the action of sharing and it is this fact that generates unforgettable sensations.

After finding the concept, I worked with a design route that became an inspiring phrase: “The tradition that holds us together”.

What’s Unique?
The design on the packaging conveys the true meaning of the brand, more than the others of the competition in its commercial line.