Fruit distillates redesign

Design: Amoth
Project Type: Produced, Commercial Work
Client: L’or Special drinks
Location: Prague, Czech Republic
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Offset printing

“LO’R special drinks” produces distillates from the year 1994. The label design of its products didn’t change from the very beginning. And finally the manufacturer came up with the idea of redesign.

Generally fruit distillates are one of the most popular alcoholic beverages in Czech Republic. Brands produce a big variety of tastes and quality of the product. There is even something like a “traditional guideline” for the label design, which the rest of manufacturers try to follow. It consists of an illustration of a fruit and the name of a product mainly. Customers are also used to this combination. So the main goal was to keep a traditional layout, but to add a fresh look to the label.