Agency: formascope agency
Project Type: Produced, Commercial Work
Client: Multipack
Location: Yerevan, Armenia
Packaging Contents: Snacks
Packaging Substrate / Materials: Plastic

The challenge was brand and packaging creation for more than 10 flavors of dried fruits. Each product contains a rich, unique flavor, no additives or artificial flavor enhancers.

The contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference. We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. Originated from the word “harvest”, Harvy dried fruits are our bond to the nature. The shapes of fruits and clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack.

The simplicity of the packaging conveys the freshness of the dried fruits through visual means.