Founding Creative Partner: George Karayiannis
Founding Managing Partner: Emmanouela Bitsaxaki
Senior Designer: Filippos Avgeris
Studio Manager: Alexandra Papaloudi
Senior Copywriter: Despina Sakellaridi
Account Manager: Stefania Papakosta
Strategist: Olympia Aivazi
Photographer: Stelios Tzetzias
Foodstyling: Michael Athanasiou
Project Type: Produced, Commercial Work
Client: Hatziyiannakis Dragees S.A.
Location: Athens, Greece
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Dragées Hatziyiannakis, a synonym of top quality and innovation, decided to enter the snacking category with a new range of dragée-type chocolates. The Hatziyiannakis brand name had already been on the retail market for many years, with premium chocolate products, and was well-established in the minds of consumers. The aim was to translate these values into a range of sweet snacks for the people who seek gourmet bites, unusual combinations and select ingredients on the go. Street deli has found its chocolate!
Chocolate undertakes a sophisticated balancing act of flavours and textures. Savoury meets sweet, sweet meets tangy, and juicy meets crunchy. A delicious totem of exquisite ingredients composes the experience of each dragée. A Greek brand dares to create its own idiom amid the visual verbosity of snacks, masterfully balancing flavours and textures and claiming the title of ‘street gourmet’.