Design: Backbar Studios
Project Type: Produced, Commercial Work
Client: The Muff Liquor Company
Photographer: Brendan Ryan
Set Stylist: Elk Stylist
Botanical Illustrations: Lauren O Neill
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle, paper Label
Printing Process: Lithographic printing
Branding and packaging design for The Muff Liquor Company’s potato-based Gin. Muff is a small village in County Donegal, Ireland. The brand was inspired by a local farmer, Philip McClenaghan and his old style methods of concocting unusual potato-based spirits in the back shed of his flourishing potato farm in the early 20th century. The tone of voice is classic, historical but with a fresh twist. A modern take on a classic Generation.
Unique typographic layout. A mixture of old and new elements. Blue glass bottle. Irish Style poem on the back label.