Beluga Vodka

Design: Alberto Troni
Photographer: Antonio Troni
Project Type: Student Project
School: Academy of Art University
Course: GR 322 – Package Design 2
Tutor: Tom McNulty
Location: San Francisco, CA
Packaging Contents: Limited-edition packaging for Vodka and 2 Glasses
Packaging Substrate / Materials: Glass Bottle, Plexiglass, Polystyrene, Chipboard, Velvet, Paper
Printing Process: Laser Cutting & Engraving, CNC milling, Foil stamping, Digital printing

BACKGROUND
Thanks to its aristocratic origins and idyllic quality, Beluga Noble is a world-renowned Russian vodka. Claiming its rightful place in the global culture of consuming satisfying spirits, Beluga Vodka is only crafted to perfection.

APPROACH
In order to carry the strong heritage of Beluga, I have maintained its original and iconic identity. Inspired by Russian royalty and Art Deco, I have created limited-edition packaging that reflects the extreme quality of the final product. The monolithic structure was first designed in 3D, then constructed with advanced techniques to display the luxury of Beluga’s Russian noble heritage.

What’s Unique?
The packaging was first designed in Cinema 4D, then the 3D internal structure was CNC milled into a block of polystyrene in order to protect the fragile content. The exterior is made of laser-cut Plexiglass that has been laser-engraved with the brand’s pattern.