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Design: Be Co.
Creative Director: Ben Gummow
Illustrator: Benjamin Clark
Project Type: Produced, Commercial Work
Client: Goon Tycoons
Location: Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Printing Process: Foil stamping

Bunch Boy is a cool climate Frankland River Shiraz from Western Australia. The wine has been created using a ‘whole bunch’ winemaking process. This approach has produced a spicy, bunchy and densely structured shiraz.

To match this approach, the label was designed to be elegant with a hint of kick. The Bunch Boy type is illustrated and has been given a hit of blue foil, with the rest of the label quite understated. The bottle is topped with an elegant black wax seal that is asking to be opened.