Design: Repina Branding
Project Type: Produced, Commercial Work
Client: Fuchs Condimente
Location: Moscow, Russia
Packaging Contents: Seasoning
Packaging Substrate / Materials: Paper, foil

Mirodenia is a brand of seasoning which contains dried vegetables and is produced by Fuchs Condimente, a Romanian company. The company requested that we help with the challenge of updating its packaging design. The previous packaging had some drawbacks: customers could not read the ingredient information, seasonings were poorly differentiated, the product did not look natural, and the packaging design did not appeal to customers.
The target customers are modern, refined women who enjoy the process of cooking – from carefully selecting the ingredients to combining them and serving the finished dishes. They are real gourmets who appreciate natural, genuine, and organic beauty.

We were inspired by the process of taking all the ingredients and placing them side by side before beginning to cook. It’s like a camera shot from real life: all these groceries together about to become an enjoyable dinner. We carefully selected the best vegetables and arranged them using knolling photography, with natural vegetable compositions comprising the central part of the package. The Mirodenia logo is made in a handmade manner to highlight the brand’s naturalness and sophistication.

The new package is reminiscent of femininity and home comfort, with a dash of perfectionism. The design of the product is straightforward and mouthwatering. Different types of the product are now distinctly different from each other due to color differentiation. The back side of the package features chopped vegetables acting as another illustration of the product’s ingredients.