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Design: Kseniya Lysenko
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russian Federation
Packaging Contents: Toothpaste
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

My target audience is young people who are ready to get up at six in the morning for a run, taking care of themselves and the effectiveness of their lives.

Plunging into the topic, I came to the conclusion that it would be cool if it was a set of toothpastes with different properties. Asked the dentist she said it was the perfect combination. Since you can not long brush your teeth with the same paste.

The first brush your teeth with a paste of calcium (Ca), it saturates. The second with fluorine (F), it covers the teeth with a protective film. The third should be cleaned with a bleaching paste with hydrogen (H2). Then the effect for teeth is soft, correct and beautiful. It turns out the course for 3 months. The result was the name: “STEP BY STEP”.

Plastic packaging with dispenser. Each package is designed for a month of use. Can be sold in a box or separately. The packaging explains in detail which component has which properties. It’s easy to understand.

What’s Unique?
The uniqueness of the package: in a convenient dispenser, clear and correct approach to cleaning teeth.