Design: TSMGO | The show must go on
Project Type: Produced, Commercial Work
Client: Bodegas Gil-Berzal
Location: La Rioja, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, glass
Printing Process: Foil stamping
Behind a wine is the hand and philosophy of its creator; and that of Saul Gil-Berzal is unruly, rebellious… To escape from dogma conventionalism and return to one’s origins to create wines in the most natural way that reflect the surroundings in which they are harvested. With this premise, we build the concept of Bohemian Viticulture, bringing together all the wines from this small winery and serving as the connecting thread for each of the ranges that make it up.
Wines with no tricks, no pretending; bottled moments that transport us to the place where they were born.
The intervention of TSMGO has been to give consistency and coherence to this concept in each of its manifestations and to establish a scale across the range.
Glorya and Alma Pura have a label configuration that responds to a classic Burgundy wine composition, in which it is accompanied by explanatory literature, where the naked brand and the author’s intervention, by way of their signature, seals the ensemble. Production with cotton paper and techniques such as stamp-printing furnish the ensemble with a set of natural artisan nuances, reminiscent of the origins of the graphic arts. Specific highlighted elements in gold stamping make the ensemble stand out.
The bottles selected correspond to a range reserved for Grands Crûs.
Recoveco takes us to a corner of the Sierra de Cantabria where you can appreciate the special elements that make the environment unique, with clear evocative inspiration. The contemporary detailed hand-drawn illustration transports us to that space and what happens there. A label with details which reveal that there is more than what we apparently perceive.