Armoder Arte y Diseño

Valencia, España

Agency: Armoder Arte & Diseño
Design Giovanni Acquaviva
Project Type: Produced
Client: Cervezas Indultada
Location: Valencia, Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper

Cerveza Indultada entrusts us with the creation of the brand and label design of its first beer born from the fusion of carefully selected malts and red grape must from the region of Valencia, Spain. In this same fusion in which they elaborate the product we are inspired to create your logo. The logo-brand design consists of a symbol that unites the barley and the grape, and a typography designed with straight lines, with a slight circular positioning in the name. We choose a white color palette as a background, with a subtle relief in small points that play around the brand and the black color for the brand and the contents of a timeless label.