Pava-Pava

Design: CUBA Creative Branding Studio
Project Type: Produced, Commercial Work
Client: Cherkizovo Group
Location: Russia
Packaging Contents: Meat

A new packaging design for new extended Pava-Pava brand positions was created by CUBA Creative Branding Studio in a project with the goal to improve a long-term, successful collaboration with manufacturer, built upon trust and transparency. The new packaging design was created for five categories of turkey meat products: breast steaks, bone steaks, minced meat, meatballs and sausages.

Initially the Pava-Pava brand was the fruit of mutually beneficial cooperation between CUBA Creative Branding Studio and teams Cherkizovo Group (Russia) and Grupo Fuertes (Spain). After a year and a half after the brand launch, Pava-Pava brand became the most popular brand in Moscow and St. Petersburg.

In 2018, the brand’s products won the Product of the Year award in Russia, and in 2019 were prized by the German Design Award in Frankfurt am Main in the packaging design category.

Currently, the brand is well distributed in Russia, expanded from Moscow and St. Petersburg to to the regions.