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Design: Landor
Manufacturer: Brick Lane Brewery
Creative Director: Tom Carey
Senior Designer: Abi Singmin
Illustrators: Alex Lehours & Jefton Sungkar
Strategy and Naming: Ash Stapleton and Ethan Hsu
Senior Client Manager: Frankie Bailey
Project Type: Produced
Client: Liquorland
Location: Sydney, Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Dry offset

The brief:
How do you create a craft beer at an entry level price point, for the mass Australian market?

The solution:
Aussies are a no nonsense bunch. They say it how it is. So what better name for a beer than ‘Tinnies’ – an Australian slang term for beer in a can.

Tinny ~ Plural noun: Tinnies. A can of beer. “Let’s crack open a tinny, mate”

The creative for each variant is inspired by the craft of making beer. From the inner workings of the brewing pipes to the sensorial passion and precision of the craft. It’s an ode to the home brew and a curious look into the mind of the maker.

3 Aussie beers. 3 Aussie artists. 1 born and bred Aussie brand.

So fire up the barbie, hit the beach or park and go grab yourself a tinny, mate.