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Design: Merril Cledera
Project Type: Concept
Location: New York City, USA
Packaging Contents: Liquor
Packaging Substrate / Materials: Glass bottle, Plastic, Paper
Printing Process: Digital Printing

Consumers are increasingly wary of trite cliches regarding masculinity and femininity in the context of their beverage selections. The aim with designing the bottle for Wallis Tequila was to develop a look that reflects the flavor within: bold yet refined, strong yet delicate; it’s not ostentatious but it demands your attention.