Design: Akim Melnik Design Studio
Project Type: Produced
Location: Minsk, Belarus
Packaging Contents: Ketchup and mayonnaise
Packaging Substrate / Materials: Doypack
Printing Process: Flexoprinting
Minsk margarine plant is a leading manufacturer of mayonnaise and sauces in Belarus with more than half a century of history and established traditions of quality.
Classic mayonnaises “Provencal” produced by the plant for more than 60 years. The combination of high stable quality and affordable price made the product one of the leaders of sales in the Belarusian market.
On the basis of the mayonnaise recipe “Provencal” created the entire range of mayonnaise brand “Zolotaya kaplya”.
We needed to carefully update the brand, maintaining continuity and recognition of a well-known to buyers of a visual image. Together with the brand update, we have created a package design in the new doypack format for a series of mayonnaise and ketchup “Zolotaya kaplya”.
Loved by many housewives in the style of “provence”, a mouth-watering illustrations and harmonious colors made product desirable for buyers.