Design: Juan Carlos Nieto
Project Type: Student Project
Course: Packaging Design Master
Tutor: David Espluga
Location: Barcelona
Packaging Contents: Drink
Packaging Substrate / Materials: Aluminium
Printing Process: Offset printing

We have invented “Become” a drink that gives you the opportunity to transform your personality for 30 minutes, letting you chose from various personalities. For example: If you want to be more sociable and fun, you will take the one that gives you a more outgoing personality.

With the current political situation as background, we wanted to use the most controversial politicians’ personalities, making a critique against them in a humoristic way.

We have looked for a carefree and showy design that imitates the “mass market” look to get a fun package with a political critique and a lot of sense of humor.