Design: Janny Ji
Project Type: Student Project
School: Maryland Institute College of Art
Course: Design Portfolio
Tutor: Jennifer Cole Phillips
Location: Baltimore, USA
Packaging Contents: Coffee, Dessert Bag, Salad Box
Packaging Substrate / Materials: Paper, Paper Cup
Printing Process: Digital Printing
MICA’s Café Doris is a place for gathering and conversation. The rebranding project focuses on inspiring MICA’s community by introducing alumna Doris Rief’s dedication to the school as well as keeping the visual language consistent with MICA branding. The visual system also provides customization feature for Café employees to input information.
Using typography and packaging to share story with the community. Creating system that is highly functional for the target audience.