Rice is a staple in the Indian diet. There are many varieties of rice, varied in taste and texture, and used across the many cuisines of India.
Here is a range of quality and well-priced rice by Popular Essentials – meant for daily consumption. The packaging design need was a modern, clean, attractive solution with a hint of an agricultural connect. The product did not need to look premium, but of good and rich quality.
This segment of packaging design in the Indian market is dominated by photos of platters of ready to eat rice, which was something we decided to steer away from. Available online and in stores in India.
The design of the packaging is different from the majority of brands available in the segment. Only Pantone colours (special colours) have been used in the printing for all packs.