Project Type: Concept
Location: Barcelona, Spain
Packaging Contents: Lighting
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Print

We designed the packaging of the new Cocktail table lamp, designed by Francesc Vilaró for Grok, manufacturer of lighting for the contract and home sectors.

As part of its overall marketing strategy, we conceptualised and designed the packaging, we created the name to help positions its uses and we created its four mini launch videos.

The packaging design shows the essence of the lamp and its main characteristics: light intensity, portable in different uses and superior movement of the source of light.

What’s Unique?
We have opted for a double-use packaging that, in addition to fulfilling the function of protecting the lamp, acts as a display at the point of sale, communicating its functionality and concept to the target audience.

The concept / naming of Cocktail that we create is based on its function and its design. Thanks to its easy mobility and the use of its form and use, it allows us to place it in restaurants, hotels, terraces and residences that create their own perfect light.

This concept has allowed us to create a communication discourse that we have made tangible in the art direction. The design of the packaging is suggestive, it has the capacity to transport us to the moment in which we enjoy and savor a cocktail and responds to a universe of unique and own brand.