Design: Teresa Redón
Project Type: Student Project
Course: Master in Packaging Design
Tutor: Pati Nuñez
Location: Barcelona, Spain
Packaging Contents: Hair dyes
Packaging Substrate / Materials: Cardboard, Glass jar
Printing Process: Digital printing

Branding and Packaging for Icolori, an italian brand of natural, permanent and 100% organic and vegan powder hair dyes. Two product ranges: Icolori Naturali for natural appearance colors and Icolori Vibranti for bright colors.

Keywords: Color, Hair, Natural, Cosmetic, Simplicity, Unisex.

The goal was to achieve a very clean and neutral design, showing the hair in a delicate way and considering that it is a easy to mix and apply natural product.

Hair and color are subtly represented through a hair image in the color filling of the whole pack. This image provides elegance and naturalness by remembering wood texture. The same attributes are enhanced in the structural part through a glass jar with a mechanical cap. As it is a product with cosmetic benefits for hair, a centered composition and a lot of blank space have been created seeking clarity and sophistication.