La Carrera 50 aniversario

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Design: Superfluido
Project Type: Produced
Client: Cooperativa “La Carrera”
Location: Úbeda, Spain
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Sleever

The Spanish design agency Superfluido bring us the packaging design for the extra virgin olive oil La Carrera, for its 50th foundation anniversary. The design concept show the entire process and final product, from harvest to oil extraction. To represent the idea, we use different graphic resources, like textures and abstract lines to evoke the olive grove landscape, and the yellow color of this juicy virgin olive oil. The 50th brand is created for this moment and reproduced at the top. It is printed in enveloping sleever.