Posted on



Design: White Studio
Project Type: Concept
Location: Istanbul, Turkey
Packaging Contents: Oil, Cloth Bag, Shopping Bag
Packaging Substrate / Materials: Glass bottle, paper, cloth

Mistiquem refers to a range of traditional therapy that uses essential oils with the aim of improving a person’s health or mood. From the Mistiquem’s motto “Awaken & Heal”, two logos were created. The idea of “healing” was reflected in the first logo with hands. In the second one, the idea of “awakening” is reflected with an eye which consists of the company’s name. Based on the therapeutic properties of aromatherapy, a pastel colour palette was used.

What’s Unique?
The illustrations of the logo and products are reflecting the idea of aromatherapy.