Design: Evgeny Kashirin
Project Type: Student Project
School: British Higher School of Art & Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russian Federation
Packaging Contents: Sauces
Packaging Substrate / Materials: Glass bottle, Paper

The brief was to think up a naming and identity system for packing hot sauces.

The name “2PEPPERS” immediately tells customers that the product before them is hot sauce.

2PEPPERS are a series of hot sauces for meat, fish and poultry. Identity is based on the pictograms of animals that are collected from two peppers.

What’s Unique?
Packaging is made without using the logo. Recognition works through an identity system that consists of variable pepper pictograms and typography.