Spazio / Space

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Agency: Spazio Di Paolo
Designer: Mario Di Paolo
Project Type: Produced
Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper, foil, varnish of phosphorus

“Space” is a series of wines dedicated to Neil Armstrong and the Moon. It represents the idea of surpassing our limits, the ability to see beyond the obvious – just as Armstrong did in 1969 when he became the first person in the world to literally go beyond human limits.

The branding of these wines has been developed with an innovative printing technique, using a varnish of phosphorus and a three-dimensional clichè. The labels are luminous and come to life in the dark, transmitting the idea of the scale of outer space and its immense darkness – a reflection of the nocturnal world.