Earth Control

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Agency: IDna Group
Creative Director: Per Madsen
Senior Designer: Line Arlander
Location: Denmark
Project Type: Produced
Client: System Frugt
Product Launch Location: Denmark
Packaging Contents: Dried fruits & nuts
Packaging Substrate / Materials: Plastic

System Frugt is a leading supplier within the dried fruits and nuts category and they sell their products throughout the world. As many others in the industry, they experienced an increased demand for healthy snack solutions, toppings and green meals and with Earth Control®, System Frugt have managed to build a solid brand in a generic category.

They asked us to redesign the Earth Control brand and implement this on the pack design in order for it to reflect their DNA and what Earth Control stands for – being the good natural ingredients that transform a meal from being ordinary to being extraordinary.