Design: Ann Burlakina
Location: Russia
Project Type: Concept
Packaging Contents: Bed-linen
Packaging Substrate / Materials: Plastic, Wood, Paper

What is a dream? The parallel universe, the fourth dimension or the world of subtle matters, where reality gives way to magic. To fly, walk through walls, see the future, teleport to other realities – nothing is impossible in a dream.

Rabbit Hole is a concept of packaging for bed linen. The main character is the white rabbit from Lewis Carroll’s “Alice in Wonderland”. The rabbit will serve as a guide to the world of dreams and fantasies, and he can also show the shortest way to the most interesting dreams. He will protect you from the dangers waiting for you along the way as well.

Idea: Rabbit Hole is your own guide to the fourth dimension of comfort