Papry 2

Design: Akim Melnik Design Studio
Location: Belarus
Project Type: Produced
Client: Gurmina
Product Launch Location: Belarus
Packaging Contents: Spices
Packaging Substrate / Materials: Plastic

Ten years ago we developed the design of the product line of the brand of spices and seasonings “Papry”. Over the years, the brand has won the love of Belarusian customers, and manufacturers have decided to update the appearance of packages, while maintaining recognition. Increased format-packs became higher, which made them even more noticeable on the shelves. Compared to the previous version of the design, product illustrations have become clearer, larger and more appetizing. On the front side of the package we made the basic information about the product and increased the emphasis on the corporate dark green color. On the reverse side there were proven recipes, using spices and seasonings “Papry”. Increased and the number of species – in the previous version there were forty, and the new-fifty-two. In General, the design has become more relevant, corresponding to the latest trends in this product category.

Technologies:

• high-lineature printing (201 lpi) allows you to achieve the most realistic and very detailed image
• Multicolor gives you the opportunity to get more realistic, rich and bright colors without additional costs for Pantone special paints
• selective matte lacquer creates an image of a premium product, increasing its value in the eyes of the consumer

Task:

• trade mark restyling
• restyling style-forming and fifty-two ordinary packages in the series