Agency: Widarto Impact
Director of Strategy and Design: Eko Widarto
Project Type: Concept
Packaging Contents: Food Supplements, Vitamins
Packaging Substrate / Materials: Food Grade Plastic Bottles
Printing Process: Digital Printing, Screen Printing
Energo! Is a food supplement product brand that is made for the middle and upper market segments that have very dense activities. Through analysis and benchmarks with several competing products, we help our clients to design brand names, brand identity colors, brand identity, packaging design and design for branding.
In this packaging design session, we made bold colors of red and purple flank. Besides being conspicuous on store shelves, this color gives a unique, uplifting and premium impression. Exclamation mark symbols as brand icons, still appear as markers of brand identity. This design combination provides a stopping power effect when potential customers are looking for food supplements.