Design: Monograph&Co.
Location: Canada
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Playing Cards
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing


Inspired by Tim Burton’s rendition of Alice in Wonderland. Hatter is a playing card deck with 52 custom-designed cards.

Keeping with the original poker deck system each card touches upon the subtle imagery, symbolism and colour compositions found throughout both the original animation and Burton’s adaptation.

Each of the courts King’s have a thimble placed upon the middle of their finger, symbolizing that of the Hatter and his eccentric fashion accessories seen throughout the movie. The floral elements with the white patterning on the packaging as well as the back of the deck represent the crown as well as the home of the White Queen and her influence throughout the story combined with the hypnotic and most iconic symbol of all, the white orbs placed in the centre representing Alice’s experience of tumbling down the rabbit hole.

Whether kept as a collector’s item or used in a traditional game of poker, this deck leaves plenty to the imagination.