Design: Eme Design Studio
Creative Director / Art Director: Joel Martínez
Creative Director / Photography: Iris Morales
Designers: Ana Ruiz, Analaura Fuentes, Mariana López
Location: United States
Project Type: Produced
Product Launch Location: Americas
Packaging Contents: Juice Bottle
Packaging Substrate / Materials: Plastic, Paper, Cardboard
Printing Process: Digital Printing
Find your mix with Mexcla, the artisanal tomato cocktail juice that can spice up any day.
Our approach to branding this product was to simply reflect the fresh, hand-crafted, and authentic qualities of the product itself. We successfully captured the brand’s soul: authenticity and modernity by combining fresh and natural vegetable shapes along with vibrant and tasteful colors.
The bold iconographic elements and energetic colors mixed together emulates how Mexcla too can mix well with almost anything. The final result is a fun, tasty design.