Olio Albe

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Agency: Novaidea Creative Resources
Art Director: Franco Vendramin
Designer: Giordano Zanotto
Location: Italy
Project Type: Produced
Client: Olio Albe
Product Launch Location: Italy
Packaging Contents: Oil
Packaging Substrate / Materials: Aluminium, Paper
Printing Process: Offset

Rewriting history with a look to the future, following the branches of an antique tradition. Contemporary lines and materials in confront with iconic, historical symbols. Two names, Alessandro e Berenice, fused in an acronym. The short and cogent writing of an intimate space, where the memory of a family passion is shared and the millenary tradition is tied to the cultivation of olives in Sicilian territory. Images and words, time and men. Sublimated elements in a logo characterized by minimalist, modern lines, which express themselves in a chromatic dichotomy of white and green. On one side, the product; on the other, life.

The choice of metal for the packaging is posed in relation to the general concept which anticipates the resolution of temporal oxymoron and guarantees, at the same time, the perfect preservation of flavors and fragrance. To conserve the splendor of antiquity is an essential contemporary revalidation and to confer a new expressive identity to product and territory.