Agency: QNY Creative
Graphic Designer: Ana Camero
Creative Director: Ezio Burani
Copywriter: Valentina Robotti
Marketing Director: James Ferranti
Photographer: Jake Schell
Location: United States
Project Type: Produced
Client: Ópalens Beauty
Product Launch Location: Global
Packaging Contents: Self Tanning Products
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Foil Stamping
LIVIN’ LLC came to QNY to craft a memorable beauty brand focusing on luxury sunless tanner. LIVIN wished to speak to modern consumers who are searching for a fresh outlook on the beauty market. QNY responded by creating a brand that embraces the new social and aesthetic trends, mirroring the current move towards ethereal color schemes and shimmering shades.
The packaging crafted by QNY perfectly echoes the iridescent soul of the brand. A multicolor, changing color scheme was chosen to mirror the inner reflection of the beauty the product will be enhancing. Traditional earthy bronzes were forged in favor of a rainbow of soft pastel shades, for a more modern, outside-the-box approach. The accompanying logotype also made use of the brand’s new name Ópalens and the capital accented O to emphasize the wonder-inducing results of the product.
The ending result is a packaging that feels luxurious but also magical, and an immediate standout on the shelf.
The usage of iridescent foil for the logo in the packaging alludes to the concept of the brand: Illumination. The foil reflects the light in the packaging in a similar way people receive sun rays when tanning by the pool or the beach. The brand concept is to give people a healthy product to get a natural tan without compromising health using natural, cruelty-free ingredients, one of the reasons why the packaging has a minimal, clean and bright design.