Agency: Panamera Branding
Creative Director: Chesco Sánchez
Art Director: Damián Di Patrizio
Location: United States
Project Type: Commissioned work
Client: Ozonoex Alimentación SL
Packaging Contents: Red Wine
Packaging Substrate / Materials: Aluminium Can
Printing Process: Flexography

Premium Red Wine: A Spanish tradition since the 1900s. Rojito has its roots in early 20th century Cordoba, located in the south of Spain, served his customers a spritzer made of red wine with a splash of lemon. This wine spritzer became wildly popular throughout Spain. The tradition continues today, where Rojito is a household name that evokes the cool and refreshing feeling of relaxing with friends under the Spanish sun.

What’s Unique?
Recyclable: Our cans bring the authentic experience of Spanish beaches, where vendors walk around the sandy beach to offer ‘tinto de verano’. They are also portable, environmentally friendly and easily chilled.
Rojito is a versatile drink, to be enjoyed with a variety of meals and moments, from happy hour to weekend brunch to lazy days on the beach. Quality, freshness and authenticity go hand in hand in just one sip.