Lifted Kombucha

Agency: Chargefield
Art Director / Designer: John Godfrey
Location: Canada
Project Type: Concept
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

For this fictitious brand exploration designed for Adobe, we created a new kombucha brand: Lifted Kombucha. A system of graphic elements were created that could be reconfigured on various usages, such as bottles, bags and tins. Featuring a surreal image of a bird lifting a fox through the air, the scene demonstrates the uplifting healthful benefits of kombucha and its natural bubbly effervescence. All scenes were rendered in Adobe Dimension.

What’s Unique?
Large, unique illustration that stands out on shelves.