Three Elms

Agency: Harcus Design
Designers: Jaimee-Lee Field
Creative Director: Annette Harcus
Bottle Photography: Stephen Clarke, Sam McLean
Landscape Photography: David Steele, Lucas T. Jahn
Location: Australia
Project Type: Produced
Client: Three Elms
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper

Three Elms is an acronym for Emily, Laura and Molly – three sisters who have curated a series of premium wine that tells a story about their unity as a family and their upmost gratitude for the generations before them that showed them the way.

With their vineyards nearby to the iconic towering Karri trees of Western Australia, we named this range ‘Timbertops’ with illustrated tree trunks filling the height of the label in a raised matt effect.

The ‘Mount Frankland’ label evocatively expresses the moody peak with an inky watercolour illustration highlighted with embossed foil details printed on a premium cotton stock.