Forbidden Fruit Hard Cider

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Creative Director: Kevin Reeves
Art Director: Antonio Rivera
Designer: Teddy Kurniawan
Illustrator: Teddy Kurniawan
Location: United States
Project Type: Produced
Client: St. Julian Winery & Distillery
Product Launch Location: United States
Packaging Contents: Hard Cider
Packaging Substrate / Materials: Glass Bottle, Paper Label

St. Julian Winery and Distillery asked CF Napa to design their new hard cider that is crafted utilizing 100% Michigan apples from farm to glass. The name evoked a sense of mystery and an intrinsic naughtiness. The brand needed to feel craft and authentic, while also avoiding the obvious pitfalls of feeling gimmicky. Our solution combines the classic symbol of the Garden of Eden’s apple in a diecut with the serpent.