Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director, Designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: Centurion Family Vineyards
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital
The client came to CF Napa wanting a package design for their wine brand that captured their love of their Sonoma Mountain ranch and the owner’s cowboy-at-heart personality. They developed their brand name, Gathesa, by combining their three sons’ names: Gabriel, Theodore, and Samuel. Our solution leveraged this personal connection to family by creating a custom monogram from their sons’ initials surrounded by an elaborate Western-inspired, retro-modern label design.
The label is embossed much like a decorative horse saddle and the label even leverages a laser die-cut through the label much like an ear notch utilized on cattle ranches.