Poshtik Pregnancy Care Range

Agency: The Magic Beans
Creative Director: Jahanvi Patel & Darshan Jasani Haksar
Location: India
Project Type: Produced
Client: Poshtik Pregnancy Care
Product Launch Location: India
Packaging Contents: Oils, Nuts, Seeds and Honey
Packaging Substrate / Materials: Paper/Cardboard
Printing Process: Offset with Foil stamping and UV emboss

Brand identity, packaging, and website for a line of skincare and nutrition products.

New or expectant mothers can indulge in self-care with POSHTIK, the premium line of skincare and nutrition products derived from a mix of ingredients that promise optimum nutrition. The Magic Beans developed the identity, stationery, packaging, gift boxes, and website for the line. The project builds on the subtle use of sonography, and uses soft, pastel shades that not only evoke soothing, maternal feelings, but also reflect a brand rooted in the practice of manufacturing prenatal and postnatal products with 100% natural & edible ingredients, without any added artificial inputs.

What’s Unique?
Being 360 branding project, The Magic Beans created everything from the logo to the packaging, to website thus allowing us to carry forward the brand language not just across the various categories of the products itself but also across various mediums.

What made the packaging unique was the use of an actual sonograph which is the first time a parent connects visually with their baby. This was done in an artistic, subtle manner along with special print techniques like gold foiling and Spot UV to enhance the product. In addition, custom icons were also created for each product to highlight their USP which went on the back of the product as well as the website.