The backstory: When 2 food scientists Varun and Shantanu with a shared passion for food innovation, sustainability and accessibility come together, the result is India’s first 100% vegan, plant-based, range of frozen seafood products! These include a burger patty, mince and ‘fish’less fingers. We are so proud to be a small part of this incredible mission of providing clean label seafood substitutes to save the ocean from being over fished, 2 fish at a time.
While the mission behind creating plant-based seafood is serious, the founders did not want to extend this seriousness in the visual language, as they still wanted to project the deliciousness of the products. We created characters of each product. These frolicked against a very ocean-like background in fun, bright colours, making them easy to stand out in the freezer section.