Queendom

Design: Noreste
Location: Spain
Project Type: Commissioned work
Client: Queendom
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper, Cardboard, Glass bottle
Printing Process: Screen printing and foil stamping

Beyond being a brand, Queendom is above all a movement. A movement that celebrates women and reflects modern feminism. To this end, Queendom pays tribute to six women who dared to change the world. Each embodies a fragrance through which her story is told to the world. Sirene Annette, Arty Elsa, Captain Grace, Beauty Hedy, Empress Wu, and Mary Soul. Queendom’s goal is to promote gender equality.

To deliver constant inspiration, the brand has created “Queenversations” on its website. Queendom is also a place of exchange. It solicits women to testify through articles, photos or videos. In this way, Queendom wishes to bring out and nourish a feminist consciousness in us; to celebrate all women in their essence, their aspirations, their dreams and their choices. Queendom thus honours those who have the courage to confront their times in order to change their codes.

WOMEN CAN DO ANYTHING.

As we had worked with this client in the past, we were both able to work well together, making the creative process faster and more efficient.

Queendom’s universe was created with the collaboration of English illustrator Angelica Hicks.

The brand was built up gradually. At first designed as a set of products, working on different graphic options in order to find the best direction to connect with its target through a clear and close language.

After a long creative process, it was able to start the modeling and prototyping phase. Beyond managing to find an attractive construction for the user, due to the wide range of products, everything had to be well solved so that there would be no problems afterwards. This task was not an easy one and was certainly one of the most important tasks of the project. Finally, it was necessary to generate the complete product image for social networks and online sales, as this is currently the only sales channel for Queendom. Because of the ideas and concept discussed above, we were keen to see this project brought to fruition. Today we are happy and proud to see it grow after three years of work.