The Fall

Agency: Foxtrot Studio
Graphic Designer/Art Director: Adrian Chytry
Location: Poland
Project Type: Produced
Client: See Wine Company
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Glass bottle
Printing Process: Foil stamping, Screen printing

This wine is dedicated to all those brave ones, who thought that is better to try and fail than not try at all. Cheers to them!

We wanted to achieve a dramatic looking and symbolic scene of the grandiose failure of a man. We composed the thin woodcut drawing with one strike of hot-stamped gold foil and to complement it we used clear and natural-looking, gently textured white paper.