Derrick Lin


Design: Blu Lab Design Lab
Location: Ecuador
Project Type: Produced
Client: YUNIQ
Product Launch Location: Americas
Packaging Contents: Organic Cassava chips, Organic Plantain chips, snacks, coconut oil
Packaging Substrate / Materials: Aluminium doy pack
Printing Process: Flexography

YUNIQ is a brand passionate for innovating and creating authentic and diverse foods by working with mostly women who lead indigenous communities in Ecuador. We rebranded the whole brand world for YUNIQ, starting with logo, illustrations, strategic driver, brand guidelines, environmental branding and store design with BLACK-O architecture and lastly packaging for several products. The illustrations represent the biodiversity and women who lead the communities from where the raw material was collected, thus giving a protagonism to the people and places behind the product. This is real food, collected by real people in a fair, direct and sustainable way.